Reserved brand celebrates the winter season with the opening of its first store in London and a holiday campaign directed by fashion photographer and filmmaker Gordon Von Steiner. 

The brand has also invited top stars from the fashion world as Irina Shayk, Jon Kortajarena, Jourdan Dunn, Adwo Aboah and also, a group of digital influencers from different countries.

Inspired by the 80's and 90's the campaign features pieces from its Fall-winter collection with reindeer motifs sweaterscocktail dresses, chic trenches, mini skirts, sequin hats and velvet gloves.

For him elegant suits, in minimalist, classic and sporty style.

The styling was work of Karen Langle, who selected the ultra-modern and elegant trends.  

See more of the campaign with backstage photos shot by Bart Weather in our gallery below!