Carolina Herrera luxury fashion house will launch its new digital campaign on social media and Mario Testino is once again in charge of the photo shooting staring models Karlie Kloss, Lily Aldridge and Garrett Neff. The first released will be on Instagram to get the attention of thousands of followers before making to other digital platforms. The digital campaign strategy is to draw attention to the upcoming launch of its e-commerce site in October.

Get the first sneak peek of the campaign and  watch behind the scenes of Carolina Herrera's Fall/Winter '16 campaign.